blog

More than just tracking

  • Author

    Vidushee Singh
    Marketing Manager

  • Release date

    May 8, 2025

  • Reading time

    3 min

How advanced telematics transforms OEMs

For many OEMs, telematics has long been synonymous with simple GPS tracking. While basic solutions provide visibility into machine location and usage, they don’t offer the insights needed to truly optimize operations. Advanced telematics, on the other hand, delivers real-time data on machine health, fuel consumption, maintenance needs, and performance trends—turning raw data into actionable intelligence. 

With this level of insight, OEMs can: 

  • Improve uptime with predictive maintenance that prevents unexpected failures 
  • Enhance service efficiency through remote diagnostics and automated alerts 
  • Reduce operational costs by optimizing fuel usage and machine performance 
  • Create new revenue streams through value-added services and spare parts sales

From reactive to proactive fleet management

Basic telematics solutions often focus on tracking past events: where a machine has been, how long it has run, and whether it has been used within set parameters. While this information is useful, it does little to prevent costly breakdowns or unexpected downtime. Advanced telematics shifts the focus from past events to real-time insights and predictive analytics, allowing OEMs and their customers to prevent problems before they occur. 

For example, predictive maintenance algorithms analyze equipment performance and detect early warning signs of wear or potential failures. This allows OEMs to alert customers before an issue becomes critical, minimizing costly downtime. Remote diagnostics further streamline service operations, reducing the need for on-site visits and accelerating repair times.

A competitive advantage for OEMs

OEMs that embrace advanced telematics aren’t just optimizing fleet management—they are redefining their role in the industry. By harnessing real-time machine data, they can shift from selling equipment to offering ongoing service-based models. This approach ensures equipment stays operational, increases customer satisfaction, and strengthens brand loyalty. 

Beyond maintenance, data-driven insights allow OEMs to offer innovative services such as usage-based financing, automated workflows, and remote machine control. Instead of a one-time equipment sale, they can establish long-term partnerships, generating recurring revenue through digital services and subscriptions. In an industry where differentiation is key, advanced telematics enables OEMs to stay ahead of competitors by providing smarter, more connected solutions.

The future belongs to connected OEMs

Advanced telematics isn’t just an upgrade, but a strategic move that positions OEMs for long-term success in an increasingly connected world. The question isn’t whether to invest, but how quickly you can start leveraging these benefits. 

Want to see how leading OEMs are already using advanced telematics to gain a competitive edge?

Watch our expert webinar with Field Application Engineer Eduardo Melendez and explore real-world success stories.

Watch the recording now