Make promises you can keep with data-driven marketing

Successful marketing campaigns require reliable information about your product's strengths and—more importantly—about your customers.

Even experienced marketers sometimes forget that in-house departments like maintenance and service can provide essential data for marketing campaigns that communicate brand promises and connect with your target audiences. In these cases, marketing departments often spend part of their budget on externals surveys. They may also base some marketing messages on assumptions that could turn out to be incorrect. 

Telematics data that helps you understand how customers engage with your products can be a gold mine of valuable marketing insight in the right hands. Have your development department, product management, or service team pass along current machine data and usage statistics collected by your telematics solutions.

Your data reports can reveal product strengths, such as machine performance under different working and weather conditions or parts that stand up to heavy wear, even if the machine is used in an overly demanding way. They can also help marketers answer key questions about how customers use your machines and what to emphasize in the next marketing campaign.

When you analyze your telematics data from a marketing perspective, you can reduce the need for costly customer research and surveys while reaching your customers with campaigns that ring true and get results.